Posts Tagged ‘social media’

3 outrageous prediction for 2015!

02/01/2015

madame soleil

As one year comes to and end and the new year is about to start, we find ourselves in the time when annual reviews and 2015 predictions are plenty.  I am slowly getting fed up with large number of posts about the future.  BTW, which of the 2014 prediction come true?  No one really checks.

It seems everyone has a crystal ball and is a futurologist or trend watcher.  Where did the time go when Madame Soleil was the person to go to to get predictions for the new year.  Nostalgia… I guess I must be a romantic.

Enough of “Video will be the preferred content form” or “Content Marketing finally matures” or “Everything mobile”!  I do not want to hear this anymore, but under the mantra “if you can’t beat them, join them”, here is my spin on the predictions for 2015:

3 outrageous predictions for 2015!

crystal-ball

Facebook will disappear this year!

For the last year or so, we have heard more and more people saying they want to stop their Facebook account because of the ever changing privacy rules or abundant advertising .  But guess what?  Facebook is not stupid and saw this coming.  So they are launching Facebook for Business now.  More constant and better money flow? Great move on their behalf except that most people use Facebook for private use (not business) and are shutting down their account.  Why should companies get started on Facebook for Business. I guess death will quick.

Google+ finally gets off the ground

All those sleeping Google+ users (Gmail users, Android phone users, YouTube-ers, Bloggers, et al) finally realize they already have a Google+ account. Moreover, since they are running away from Facebook, Google+ becomes the next safe haven where their friends will be posting their personal updates.  And yes, privacy is much better and less advertising.  So getting to 1.6 billion members in 2015 will be a piece of cake.  Sorry Ello.co or seen.it.

Microsoft buys LinkedIn

I can see you shake your head but think about it.  Microsoft already owns the largest Enterprise Social Network (Yammer) which focusses on the intra-company social media so it make sense to add an external social media network to it.  Business meets Business.  And yes, Microsoft has the cash to burn.  A marriage made in heaven for professional social media and networking.  The benefit for LinkedIn will be that finally the company pages really get developed to create more value to the business users.

What do you think? Do you agree with any of these outrageous social media predictions? Do you have any you’d like to share? Please share your comments below.

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What is your Twitter clockspeed in #socialselling?

22/07/2014

timer social mediaSalespeople are embracing social selling.  There are a lot of benefits to adding social to your traditional sales process which has been covered in many different articles.  These articles cover things such as researching your clients, content curation, relationship building and even lead generation.

After doing some research of where your target audience is , creating social (selling) profiles is easy.  Especially with all the good advice, tips and tricks you can find on the internet.  But then the next dilemma’s  arrive on the scene: what content to post where, how many posts and how much time will this take?

Of course, there is no unique and one answer to these questions.  There are some articles out there that say you will be spending 20 – 60 minutes per day, but is that realistic?  Looking at the forerunners of social selling might give us some more insight.  Where better to look for inspiration on the above questions than to the list with the Top 30 Social Salespeople.  Today, I will focus on what they do on Twitter.

Quantity

There are many posts about how many times you should tweet per day.  One thing that seems to jump out is that the quantity seems to be going up.  In the past it was once a day but today the number is likely going up to 3 to 8 tweets a day.  This includes of course your tweets, retweets and replies to others.

But how many are our experts averaging?  A quick analysis gives us a range between 4 and 36 tweets per DAY!  The average being 17.  One of the reasons why this number could high is because these experts are taking part in twitter chats and are much solicited by their “fans” but that could also be considered as social selling.

Digging a little deeper, it seems they are tweeting every day of the week with Saturday and Sunday at a 1/3 or less of the weekday volume.  And most tweet around the clock with a real dip around 2-5 AM.  I assume this has to do with their worldwide audience and their use of scheduling tools.

And then there is the lifespan of a tweet.  After some digging I found that this varies between 10 and 18 minutes.

Conclusion: There is, of course, no exact number but it seems that you need to tweet 10+ times/day or otherwise said “once every hour” during the workday. And possibly 3 times/day during the weekend.

Content Structure

How-To-Write-The-Perfect-TweetThere is no such thing as a perfect tweet, but common knowledge has it that every tweet should have a good text with a call to action, a link to more content and one or more hashtags.  To make the tweet complete, you might add a twitter handle as part of a reply or general mention.

Unfortunately, most tweets do not adhere to this scheme.  Our experts manage include a link to more content in about 15% to 90% of their tweets. The average being one tweet out of two having a link.  When it comes to the use of hashtags, we see a similar behavior.  The experts average between 0 and 4 hashtags per tweet.

Conclusion: Every tweet you send out should have at least one or possibly 2 hashtags.

Time investment

So how much time do you spend tweeting?  The 2 above topics can give us some indication on how much time you will be spending per day.  Since there is no real science to this, here are some of my thoughts

  • Tweet 12-15 x day
  • Every other tweet has a link to additional content and a good hashtag.
  • Average time to create and send out a tweet: 1 minute (and yes this can vary) but keep in mind that some thought needs to go into the text, call to action and hashtag(s) to use.
  • If you include a link in your tweet or you retweet a tweet with a link, you need make sure you have read the content of the link which I will count as 1 minute per link. Since half the tweets contain links this will consume some time.

Conclusion: Taking the above bullet points into account, you will spend 20 minutes or more per day on your outgoing tweets.

And there is more

Of course, sending out tweets (like sending out email content) is only the beginning of the integration of social into your sales process.  You will be investing time into listening, content reading /curation and actual relationship building.  More to follow in future posts.

So how much time do you think you invest into your social selling routine?

6 Social Media things to do before breakfast

25/01/2014

When you get involved in social media, you quickly learn that it requires regularity and discipline.  Creating a daily routine is of course one of the best ways to approach this.  Over time I have together a 30-minute routine.

Source: www.socialbel.com

Here are the things I do before breakfast:

  1. Email
    1. Delete uninteresting/unwanted emails.
    2. Mark emails to be treated during the workday.
    3. Answer urgent emails.
    4. Check emails from LinkedIn groups for good content and mark for later reading.
    5. Review Google Alerts and mark interesting items with GetPocket.
  2. Social media monitoring
    1. Review social media monitoring dashboard and react appropriately.
    2. Go to Hootsuite and review monitoring columns and react appropriately.
  3. LinkedIn
    1. People Who viewed your profile is a perfect opportunity to start a conversation or even get connected (selectively).
    2. Contacts show people that have a New jobBirthday or Work Anniversary.  This again is a great opportunity to start a conversation.
    3. Review LinkedIn Inbox for messages and connection requests.
  4. Twitter
    1. Check tweets that mention me and act appropriately
    2. Check new followers out
    3. Check who unfollowed me and decide on course of action (recapture or accept)
    4. Quickly review the recent Tweet stream
  5. Facebook & Google+
    1. Check personal and company timelines for posts from friends and fans
    2. Wish friends a Happy Birthday
    3. Check messages and take action if needed
  6. Content sharing
    1. Share my quote of the day or content from others across a number of platforms
    2. Contribute and share content through my Tumblr blog on Social Media tools

Having created this routine, I am able to start my day informed, organized and inspired.   Since I have created this morning, I have also developed a similar approach for the evening routine.  The evening routine focuses more on content generation but I will discuss this in another blog post.

Do you have a similar routine? Why not share it through the comments below.  Or do you want details about any of the steps mentioned in my routine, send me a mail (mic@vanguard-leadership.be)

Are you automating your social media?

12/10/2013

It is just over a month ago that Belgium had its first #kloutparty.  To attend you needed to prove (or not) your influence by having a high Kloutscore.

social-media-marketing-integration-automation-625x

Have you ever wondered how some of these young men and women have done it to increase their influence in a short period of time?  Do you really think they are on social media all day? Think again because there are some shortcuts…  Some are using social media automation tools.  Whether this is a good idea or not, you are the judge but here is a partial list of useful tools…

To start you can use the tools the platforms themselves offer.  For example, your LinkedIn status can automatically be posted through on your Twitter account; On Twitter you are able to send your post through to Facebook.  On Facebook you can schedule your posts in the future on your fan page allowing you to distribute messages throughout the day and when your fans are online and available.  Some people schedule messages on Sunday for the rest of the week.

There are, of course, also a set of tools that allow you to schedule posts on these platforms.  Listing all of them is not an option and would lead us to far but here are some examples: Facebook posts scan be easily scheduled using Postplanner, Tweets using Tweetlater and pins on Pinterest using ViralTag.  Individually these are good tools but they are limited to one platform.

Postplanner

Scheduling on multiple platforms can be made easy through applications such as Hootsuite, Tweetdeck and others.  They allow you to place one post on multiple platforms such as Facebook, LinkedIn, Twitter and even Google+.  The biggest advantage is that you only have to enter the post once and it gets posted to all selected platforms.  The biggest drawback is that it is a same message everywhere and that is not always best practice.  The scheduling option is useful to optimize the spread of posts throughout the day or when your target audience is online.

Some people love to share information with their network.  They read a lot of stuff, discover new and interesting information and want to share it.  Even though most of the content platforms do have a “share” button, the readers do not want to overshare message in a short period of time.  In comes Bufferapp (aka Buffer). Buffer makes your life easier with a smarter way to schedule the great content you find.   Custom scheduling, multiple accounts and detailed analytics make this app your best friend when reading and sharing information.  With simple keystroke you fill up your Buffer at one time in the day and Buffer automatically posts them for you through the day.   This is a great way to spread your activity level through the day.

IFTTT

And then, there are some extreme tools that really automate your social media: IFTTT, Zapier, Socialoomph and many more.  These tools work on the simple principle of “Action & Reaction” of better “Trigger & Reaction”.  IFTTT and Zapier use “recipes” to automate social media activity meaning if you place a message on one platform it triggers an action on a platform.  An example: if you have a new follower (IF/Trigger) you could create a DM or Reply Tweet to welcome your new follower (THEN THIS/reaction).  Using these tools you can automate a lot of your social media activity from just one post.  However, I want to caution you here that these tools also hold certain dangers that could have a negative effect. An example: If your trigger is a #hashtag do not blindly Retweet this message as it could say bad things about you!

Personally I am not a big fan of automation but in certain cases I do use it once in a while.  It turns out that these are the action that I would do anyway and hold very little danger.  Which of these tools you will be using will depend on what your are trying to automate keeping in mind the advantages but also possible disadvantages.  As always there is no social media automation tool that fits all needs.  My personal favorite is Buffer.

Which ones are you using and what are your experiences?


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